V E N T A N N I D I P A R A D I S E >*

Luc Krol, its founder, this year celebrates its twentieth year of its activity, ed è per noi motivo di autentico piacere incontrarlo ad Amsterdam nella storica sede di Gravenstraat 12 to congratulate him and to talk about the beginnings of his extraordinary adventure, the new challenges of Paradise and its future prospects and professional human, than, clearly, to talk about seeds, seed and abundant fragrant collected.

OnAir: Well, Meanwhile WISHES Heart LUC for this Heavenly Goal, and then suffered a curiosity: are the 16 and 45 of 6 June 2014, Where were you twenty years ago, on this day and at this time??

Luc: (Smiles) I do not remember exactly, I think in my lab cannabis, to work ...(Laughter)

OnAir: Ok, and now we are trying to follow a certain order (we think you'll like it!).

How to Grow in a Report of Paradise Seeds > Twenty Years in a Map: Il Seme, il Terreno, le Cure (e il Lavoro per far Crescere la Pianta), i Raccolti (which are always the most beautiful, if you are well worked!).

OnAir: IL SEME, or early:When and where did your relationship with cannabis and its cultivation ?

Luc: : My passion began when, boy, a friend took me to the GanJia South America, la fumai, I liked the effect, and I fell in love with the plant. I wanted to have more, and I thought to cultivate, I was captivated by its smell, by fragrance, by the way there grew.

The plants were from Colombia, my friend, I was olandese, lived on an Island, Aruba*, where many Colombians brought grass and seeds.

So I started to grow my plants here in Amsterdam, from these seeds.

OnAir: And when "germinates" the idea of ​​PARADISE SEEDS PROJECT and commercial premises such as where you started ?

Luc: It 'was an accident.

OnAir: A case of serendipity?

Luc: No, a sort of accident! Mine was a hobby, a passion: I loved to do genetic crosses and select, I had my jars where I kept various types of seeds, I had a couple of hundred different crossovers and kept them in the fridge! But for me this was fun, also to get some 'grass to smoke, to give to friends and a few coffee shops, to which this herb really loved. They began to wonder more and more seeds because they had a lot of requests from people who came from outside, American, italiani…

Sai, in the 80s there were many hippies Italians in the Netherlands, who wanted to bring these seeds to grow at home. So the coffee shop I was asked to sell regular seeds. The first three years was not a commercial activity, but one day, a bad day, the police came in squat where I lived and where I cultivated to confiscate all. I was crying, I was very sad, But I also thought of the many other seeds and plants I had elsewhere, so I knew that I would have started. But the police warned me, mi these: "Watch out boy, you'll end up in prison, you do something illegal ". Then I answered them: "What I do is not illegal: produco i semi, I do intersections, I select varieties. Mine is a study, serious work ". The police then asked me if I had a company seeds, and I said "Yes", I had always thought of doing it even though I had not yet formally constituted: and it was true. In realtà, every time I smoked, I could see my company as in a dream ...

After a few days, in fact, I went to the Chamber of Commerce to fill in the necessary forms and, by notarial deed of 1994, I do not remember the exact day, I regularly open Paradise Seeds Company.

OnAir: Fantastic, rather STAR! Grant us now a second curiosity: how did you get to choose the name and the brand ParadiseSeeds ? And 'the fruit of a specific branding or randomness, or rather the "serendipity" (serendipity), played its role?

Luc: As I was saying, proving the beneficial effects of cannabis and living day after day with this plant, I dreamed of creating a seed company and called it "paradise" because this plant made me feel in heaven and I really believe that there is no need to go up to Heaven to find out the Eden, but you can get there with this little seed and what it produces.

(Luc shows us one of his seed, n.d.r.).

OnAir: The GROUND: Dove born Paradise Seeds and eats born May proprio lì? Where did you start to grow your plants?

Luc: It all started right here, This shop in Gravenstraat 12, twenty years ago, and I as I said, at that time I was living in a large squat about a hundred yards from here.

There was also Patrick with me…(risate e sguardi nostalgici al suo complice collaboratore, n.d.r.)

OnAir: And now the hardest part: The Cure and The WORK to Grow Plant (business course!) Anyone who follows at least the work of companies like yours is immediately aware of how your is a form of ACTIVISM of COMPANY, a business enterprise that combines inseparably the pursuit of profit with a commitment to generate impulses for social and cultural change that creates value for the greatest number of people possible. What is the BUSINESS PHILOSOPHY & the MISSION that inspired you when you start your entrepreneurial journey? And How were the early years of commercial development?

Luc: Our mission is to spread the seeds of cannabis in the world.

We think that this plant should be grown anywhere because it inspires people, relaxes the, le cura e, in fact, is a unique and versatile medicine. And this was the main source of inspiration at the beginning of Paradise project, and the ethical basis from which we started.

At the same time we are aware that a company: many people can live and work with us. We invest heavily in communication and visibility of our products we have made available to everyone via the web and social media. Today there can be a business that people do not know that there! And this visibility allows us to circulate information on the positive uses of the plant. But, beyond the marketing methods philosophy remains the same: a product of excellent quality, to produce beneficial herb. E 'increased in recent years, the demand of seeds feminized, whereas in the past it was predominantly that of regular seeds, and many people use our seeds according to their needs and their programs, but the basic element is a product of excellent quality.

Our business ethics is to develop original cross: others take our quality and, da lì, combine their. Ok, I think that there is anything wrong with that, but, for me, I pledge to make my original qualities and remain faithful to this mission.

I have no secrets, point to the quality.

OnAir: And tell me, Luc, as the competition between Seeds Company, considered the sharing of mission antiprohibitionist?

Luc: Competition is everywhere, dear Sandro, if you are not competing are dead. I wish Paradise Seeds is recognized as the best seed company in the world and the others are fighting for their goals and then you will understand that the competition is fierce: others do a lot of advertising and we can not do the same. If you stay still, you get eaten by sharks.

We are not sharks, we like to have good relations with other classmates and our result but we aim to.

OnAir: ... And which ones, in these twenty years of growing business, the best moments, those time when you felt that you could do it, i “Paradise Magic Moments”?

Theuc: Any time is a magic moment, each time from a tiny seed grows a beautiful plant, and this is valid for every grower.

Growing the plants well gives you a great personal satisfaction. E poi la odori, the smoke and you are satisfied. But there are also awards the rest of the world, the cannabis cup, i straight, accomplishments and when you hold a bowl in your hands you feel like a world champion.

OnAir: As an entrepreneur in the field of Cannabis Seeds, look like much debate on the RIGHT to HEMP under way in several countries (USA, Canada, Italy, just to name a few) and as the company that ParadiseSeeds Ethics is committed to bringing forward?

Luc: We try to promote various events that contribute to the knowledge of the medical effects of cannabis, we have launched programs to assist with the production of legal medical cannabis in countries where this is allowed, such as Canada, l’Uruguay, Chile. Wherever there are initiatives to promote knowledge of Cannabis, we are present.

Stiamo lavorando per avere una licenza per avere un coffee shop in Olanda perché c’è troppa quantità di erba illegale che va a finire nei coffee shop e questo non piace al governo. In the future, in the Netherlands the entire crop will be regulated, I think that on one hand it is good because it will take away resources to crime, On the other hand sing, I would prefer that there was freedom for small local farmers.

OnAir: Luc, we trust you all the way, tell me: do you think there is a risk that the giants of the Bio-Tech (MONSANTO typos, n.d.r.) you Avventino on what for them would be an endless field of profit?And what is your vision of the international scenario with respect to these possible processes?

Luc: The danger is real, it is obvious that there are many interests turned to the possibility of acquiring rights (patents) on specific genetic modifications (pattern genetici). Of course, at the moment this would be illegal as regards the Cannabis, but in the future more and more companies will be interested in this.

The Uses of Cannabis are many, and each of these will invent a way to make profits, make tablets, polverine, capsule, will do anything for their helpful. E’ un’industria da miliardi e miliardi di euro.

People all over the world begin to discover the remarkable medicinal properties of the Cannabis, and all these bio-tech companies are ready to use all their resources and knowledge to produce their products "designer".

It is therefore important that the prohibition ends, because people are not a slave to pills and pharmaceutical companies, but with the self-cultivation can have available a wide range of natural products for different uses. You can get so much stuff from the plant Cannabis: herbal teas, oil and flour from the seeds, you can make the mother tincture, and of course you can get excellent medical herb to smoke, You can do the abstraction resin (smiles).

And 'how to make the tomato in your garden, the tomato is very healthy and can overcharged several things…Cannabis is like tomato, only that its medical potential, Drug, Nutritional, Industrial, are much higher.

People should have the right to cultivate for their own needs and for their own pleasure and not be forced to go to the pharmacy to buy medicine. Of course, those who just want to go can always do, but it is important that there is freedom of choice.

OnAir: Finalmente è tempo di RACCOLTO, the moment in which the fruits are gathered, or flowers, of their work ... The moment you also BUDGET, o la “pesa”, Results of & SUCCESS to calibrate further than the horizons of development and to implement some processes ... Let's start with SUCCESS: What are the goals, achieved in the past twenty years from Paradise, you consider most important and why? How was your personal "Stairway to Heaven"?

Luc: Awards and accolades aside, spent every day to take care of Cannabis for me is a great day. Every day is a success.

For me it is a fun, one thing that makes me feel good, even with the people I work with, with those that match.

EVERY DAY’ MAGIC.

GRAZIE LUC!

(Luc Krol excerpts taken from OnAir Numerouno) VAI AI SITO DI PARADISE SEEDS